Noah0%

Noah

Designing an ambient AI executive assistant for founders, from 0→1

Work

Product Experience & Growth

Role & Team

Solo Product Designer leading 0→1, Early-stage

Overview

Noah is an ambient AI executive assistant which instead of a traditional interface, the product exists across:

SMSEmailSlackReal human moments

40%

churn reduction after onboarding redesign

45%

user growth through rapid product-led ad experiments

  • Defined activation framework for an ambient AI product
  • Designed trust system across SMS, email, and Slack

Redesigning Onboarding for Real Execution

The design challenge

  • Users connected accounts but didn't delegate
  • Onboarding felt like setup, not usage
  • Value wasn't experienced fast enough

For an ambient AI, delayed value creates doubt. And doubt kills trust.

Learning preferencesMeeting preferencesPreferred meeting hoursProtected times

Shift + Solution

Mindset Shift

Old Mindset

Explain features + collect inputs through setup

New Mindset

Let users experience real-time behavior from the start

What I changed

  • Streamlined calendar and SMS connection
  • Introduced delegation during onboarding
  • Designed onboarding to feel like live execution
Welcome screen — desktopWelcome to Noah — phoneDelegate from phone — desktopDelegate via SMS — phone

40%

churn reduction

Faster

time to first delegation

Live

Users experienced the product in real time

This wasn't an interface redesign. It was a behavior redesign.

Defining Trust for an Invisible System

With no single interface, I defined how Noah shows up across SMS, email, and Slack — where trust is built in micro-moments.

Noah across SMS, email and Slack

I treated language & context as the interface.

Defined Noah's communication voice

Human, competent, not robotic. Confident, without overstepping.

Designed when Noah intervenes

What to act on, what to ignore. Balancing helpfulness vs interruption.

Made delegation visible and trustworthy

Clear signals of what was handled. What wasn't, and why.

Design as a Growth Lever

I didn't separate product from growth. I connected product intent → user understanding → adoption.

Noah spotting an unsent article and offering to send it

45%

user growth in one week

Growth wasn't a marketing outcome. It was a clarity outcome.

Outcome

40%

churn reduction

45%

growth via experimentation

Framework

Clear activation framework defined

Alignment

Cohesive brand + product alignment

Also check out

QuantLink
Sama